by Benson Agoha | International
When a name becomes abhorable, no one wants to be identified with it, nor to bear it.
Look at the name ISIS. Throughout the ages, the name has been associated with an Egyptian goddess and many women bore it with pride. It's all changed in the last two years since Islamic State showed up.
When a name becomes abhorable, no one wants to be identified with it, nor to bear it.
Look at the name ISIS. Throughout the ages, the name has been associated with an Egyptian goddess and many women bore it with pride. It's all changed in the last two years since Islamic State showed up.
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| * ISIS smile for the camera perched on the back of her aunt. (Credit: via The Sydney Morning Herald). |
It was also the name of the popular ISIS Language school, Greenwich, founded in 1991, but has now changed its name to the Oxford International Education Group.
ISIS is now simply embarrassing to anyone who is still innocently associated with the name. So when a 5-year-old girl, with the same name in Australia requested for a personal Nutella jar, it was more than the makers of the product could take.
The girl was told that she can’t have her name printed on a Nutella jar because it's too provocative.
ISIS is now simply embarrassing to anyone who is still innocently associated with the name. So when a 5-year-old girl, with the same name in Australia requested for a personal Nutella jar, it was more than the makers of the product could take.
The girl was told that she can’t have her name printed on a Nutella jar because it's too provocative.
According to the Sydney Morning Herald Newspaper, the name of that little girl – Isis – is now sparking a new battle over reclaiming the word, which up until recent years was tied only to a revered Egyptian goddess.
And her aunt had tried to buy her niece five personalized jars of the hazelnut spread, only to be told later that the name was too controversial to be printed.
Jeremy Vine who Twitted it last week said "A girl named “Isis” is told she can’t have a personalised Nutella jar".
And her aunt had tried to buy her niece five personalized jars of the hazelnut spread, only to be told later that the name was too controversial to be printed.
Jeremy Vine who Twitted it last week said "A girl named “Isis” is told she can’t have a personalised Nutella jar".
According to The Sydney Morning Herald, the CEO of Nutella’s parent company, Ferrero Australia, even contacted Isis’ mother personally to stand by the decision.
"I'm really quite upset by this,..You are actually making my daughter's name dirty,” her mother told the CEO. “You are choosing to refuse my daughter's name in case the public refers to it negatively.”
The little girl's request did not just come out of the blues. Nutella had adopted a policy to allow fans of the hazelnut spread to personalise a 750 gram or one kilogram jar in September. But in a statement, Ferrero Australia said the label in question was not approved for printing due to its sensitive nature.
"Like all campaigns, there needs to be consistency in the way terms and conditions are applied," the company said. "Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate."
"I'm really quite upset by this,..You are actually making my daughter's name dirty,” her mother told the CEO. “You are choosing to refuse my daughter's name in case the public refers to it negatively.”
The little girl's request did not just come out of the blues. Nutella had adopted a policy to allow fans of the hazelnut spread to personalise a 750 gram or one kilogram jar in September. But in a statement, Ferrero Australia said the label in question was not approved for printing due to its sensitive nature.
"Like all campaigns, there needs to be consistency in the way terms and conditions are applied," the company said. "Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate."
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