When Changing Your Name, Does Not Change It's Meaning

by Benson Agoha | Industry News

 

British Cigarette Maker, Imperial Tobacco Group, makers More, Prince and several other brands, said Tuesday it was dropping part of its name.

Imperial will extinguishes the 'Tobacco' bit from their Name ahead of a government clampdown on cigarette branding.

The British maker of Davidoff and Winston cigarettes will now be known as Imperial Brands from early next year, Industry Week reports, on Tuesday.

The announcement was made less than a week after Imperial Tobacco and four other sector giants launched a High Court challenge against a British law banning the use of logos or branding on packets of tobacco products from May next year.

"Subject to approval from our shareholders ... on 3 February 2016, we will be changing the name of our parent company from Imperial Tobacco Group PLC to Imperial Brands PLC," said a statement.

"Imperial Brands better reflects the dynamic, brand-focused business that we are now," it said.

The group however added that it plans to keep Imperial Tobacco as one of its corporate brands, alongside its cigar business, Tabacalera.

Last week, Imperial along with peers Philip Morris International, British American Tobacco and Japan Tobacco International, launched a legal challenge, claiming "plain-packaging" illegally deprives them of their trademark intellectual property.

In a bid to discourage smoking, the British government introduced a law forcing all packets to be dark brown or green. Brand names can be added only in small, plain-font lettering.