by Benson Agoha | Media
Anyone familiar with the changes taking place in Huffington Post online publishing website would have seen it's been a long time coming.
|* AOL Reasserts. (Credit: via DMA)|
Owned by AOL, HuffPost have, over the past few years, metamorphosed into a full high-tech website, with news briefings and breaking news updates, as it expands its branch network.
The latest report that AOL has launched "LIVE by AOL", comes not as a surprise but an expected announcement.
According to Digital Market Asia, LIVE by AOL is a "comprehensive end-to-end service for the production, streaming, distribution and monetisation of live events.
The new service will bring together AOL's world-class video expertise with Verizon Digital Media Services to give content and media partners access to complete suite of live experience solutions for all screens and devices.
The new service will also reach out to the world through a network of over 1,700 publisher partners for live distribution using mobile, digital, over-the-top, as well as linear TV.
The service will also provide content and media partners with unprecedented distribution through the company’s owned and operated properties, like its emailing arm AOL.com, The Huffington Post and TechCrunch which examines and new and emerging technology and explains how to use them to consumers.
Jimmy Maymann is the Executive Vice President and President, AOL Content & Consumer Brands. He says: “As the video landscape continues to evolve, live programming is the next frontier for innovation. LIVE by AOL not only unites the pillars of our business, but enables all of our content and media partners to tap into the power of live programming and bring that success to their own properties.
As the lines between traditional television and online video blur, producing, distributing, and monetising live content in the digital realm will be a deciding factor for those who successfully step into the next era of video.”