by Digiday | Business
In the face of continuing Amazon popularity, Walmart remains assertive, differentiated and cautious, according to Hilary Milnes who wrote for Digiday.
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| Walmart and Amazon: competition between giants. (Credit: Investplace) |
So even as Amazon seeks dedicated air routes for its air delivery service, Walmart flounts its visible chain of physical and accessible street shops.
Amazon is a specialist in online purchases and deliveries, but Walmart isn’t hung up on people buying things online. Instead it is flexing its 11,000 global storefronts - a resource that Amazon lacks. The storefronts can serve as online order pick up locations and shipping fulfillment centers.
"But there’s one area Walmart is aiming to be very Amazon-like: Providing a great user experience, only Walmart views its user experience as stretching from the online, on mobile and in-store." according to report.
“Our customer is shopping on mobile, online and in stores,” said Bao Nguyen, a spokesperson for Walmart’s global e-commerce. “So our focus is on how to work with our stores to connect the digital and physical experience, and ensure our customer has a relationship with us across the stores, online and mobile.”
“Our customer is shopping on mobile, online and in stores,” said Bao Nguyen, a spokesperson for Walmart’s global e-commerce. “So our focus is on how to work with our stores to connect the digital and physical experience, and ensure our customer has a relationship with us across the stores, online and mobile.”
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