Uber Wants To Satisfy You With Content While Riding In Their Kerbs

by Benson Agoha | Transport

Their innovative app has not made them the most friendly group of innovators, but the brains behind Uber is not relenting.

A new smart initiative being proposed by the app is enable passengers enjoy their ride to the fullest - for as long as they are seated inside.

In order words, the longer your journey, the longer your entertainment with Uber.

* An Uber passenger is prompted by a pop up to enjoy some music,
she makes the decision and is soon enjoy a journeys lenght of music.
(Credit: via The Verge)

How does it work?

According to a report on The Verge Uber has realized it had hundreds of millions of people in its back seats as a captive audience and has announced it will allow third-party apps the ability to serve up notifications, content, or ads to its users during their trips.

Each notification would be customized to the length and locations of each passenger, although with permission from them. So if prompted by a pop up, they can still reject it.

The "Trip Experiences," is being billed as Uber's biggest update to it's popur app -or application program interface (API), since it announced last March it would allow app developers the opportunity to drop an Uber button into their user interfaces.

"Essentially, it would allow an app, with the user's permission, to serve up a variety of content during that user's Uber trip, based on the specific details of each ride." The Verge reported.

Uber says users will be in complete control.

"They will need to give permission before their favorite apps can connect to Uber and access their trip details," the company says. "And users will be able to turn off the feature app by app at any point if it's not useful."